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AI Recommendations Are Random — But Visibility Isn't: What the SparkToro Study Actually Means for Your Brand
Ask ChatGPT, Claude, or Google's AI to recommend brands in a category 100 times, and you have less than a 1-in-100 chance of seeing the same list twice
Driftspear Team
April 4, 2026
GEO vs SEO: What Every Business Needs to Know About Generative Engine Optimization
While Search Engine Optimization (SEO) dominated for over two decades, a new paradigm is emerging: Generative Engine Optimization (GEO).
Driftspear Team
June 16, 2025
How AI Models Choose Which Businesses to Recommend: The Complete Guide
In this guide, you'll discover how AI models process business information, the specific factors that influence recommendations, and why some businesses get recommended while others remain invisible.
Driftspear Team
May 9, 2025
The Complete Guide to AI SEO: How to Optimize Your Business for ChatGPT and Claude
While you've been optimizing for Google, your customers have started asking AI for recommendations.
Driftspear Team
May 3, 2025